A series of graphics for a marketing campaign to promote an arts venue family day in 2018. 

The 'Tell me a Story' campaign was designed to target thirty-something parents of young children who lived in Glasgow's south side. I developed a deliberately DIY/ cut-out aesthetic that had a vaguely retro feel, pitched somewhere between classic Sesame Street and the Go Team. The original images used were selected to reflect the ethnic mix of the area, some of them taken from Tramway's own stock of images.

These graphics were used on widely distributed print - including an in-venue 60 x 40" poster - Tramway's website, and across its social media channels. Subsequently the creative was reused with a different colour scheme to promote a follow-up event (last image on the right).